Twenty

Twenty is a modern customer relationship management (CRM) system that allows businesses to model their data using custom objects, providing flexibility in how information is organized and accessed. Its intuitive interface supports visual workflow management through kanban views, enabling teams to track deals and tasks efficiently. With powerful GraphQL and REST APIs, users can seamlessly integrate their existing tools and automate processes.

In addition to its core CRM functionalities, Twenty offers features like email synchronization and task management that ensure no deal slips through the cracks. The platform’s ability to connect with various data sources, such as Postgres and Stripe, enhances its utility by centralizing customer interactions and financial information in one place.

Key features

• Custom Objects: Model your data according to unique business needs.
• Visual Workflow Management: Use kanban views to track progress on deals.
• Powerful APIs: Integrate seamlessly with existing systems using GraphQL and REST APIs.
• Email Synchronization: Keep your CRM updated with synchronized email communications.
• Task Management: Stay organized with reminders and follow-up tasks.
• Data Source Connectivity: Connect to multiple data sources for comprehensive insights.
• Intuitive Shortcuts: Navigate the platform quickly with keyboard shortcuts.
• Dark Mode: Enhance visibility and reduce eye strain during extended use.

Best use cases

• Sales Pipeline Management: Track and manage sales opportunities effectively.
• Customer Data Organization: Customize how customer information is stored and accessed.
• Integration with Existing Tools: Connect various applications to streamline workflows.

Pros & Cons

• ✅ Highly customizable to fit specific business processes.
• ✅ User-friendly interface that simplifies navigation and task tracking.
• ✅ Strong integration capabilities enhance functionality with other tools.
• ✅ Visual management tools improve team collaboration on deals.
• ✅ Continuous updates introduce new features based on user feedback.
• ✅ Excellent support resources available for onboarding and troubleshooting.
• ✅ Flexible pricing options cater to different business sizes.
• ❌ Some users may find the initial setup requires careful planning.
• ❌ Advanced features may take time to fully master for new users.
• ❌ Limited third-party integrations compared to more established CRMs.