15 Mailchimp Alternatives and Competitors

A curated list of the best free, open source alternatives and competitors to Mailchimp, ranked based on category revelancy & feature completeness.

# Open-source Alternatives

Open-source alternatives offer extensive customization through public code access. Most of them provide free / paid cloud service. Some might require self-hosting to use.

Github stars 15.6k stars
Fully open-source

Efficiently handle millions of subscribers while sending personalized communications across various platforms

Listmonk

Listmonk is a self-hosted application designed for managing large-scale mailing lists, enabling users to create and segment subscriber lists, and send customized messages via email, SMS, and other mediums. It supports single and double opt-in processes, allowing for effective subscriber management with custom attributes and SQL-based querying capabilities. The platform also features a fast bulk importer, capable of processing around 10,000 records per second, ensuring seamless integration with external CRMs.

Listmonk is best used for
  1. Email marketing campaigns: Efficiently manage and execute large-scale email marketing efforts.
  2. Transactional messaging: Send personalized transactional messages across multiple channels.
  3. Subscriber engagement: Maintain engagement through targeted messaging based on subscriber data.
Github stars 15.0k stars
Fully open-source

Effortlessly manage your email communications while maintaining control over your infrastructure

Postal

Postal is an open-source mail delivery platform that enables users to manage their email services directly on their own servers, providing a comprehensive solution similar to commercial alternatives like Sendgrid and Mailgun. It features a user-friendly web interface for monitoring mail logs and managing mail servers, ensuring that users can easily navigate and control their email operations. The platform supports horizontal scaling, allowing for adjustments based on demand, and includes development mode for testing purposes by holding messages as needed.

Postal is best used for
  1. Transactional email delivery: Efficiently manage automated emails triggered by user actions.
  2. Marketing campaigns: Send bulk emails while maintaining control over deliverability.
  3. Application notifications: Deliver timely updates and alerts directly to users.
Github stars 3.3k stars
Fully open-source

Streamline your email marketing, transactional messaging, and broadcast campaigns with a single, cost-effective solution that prioritizes user privacy

Plunk

Plunk is an open-source email platform that consolidates marketing, transactional, and broadcast emails into one comprehensive solution, eliminating the need for multiple tools. It offers a user-friendly interface that simplifies email management while providing powerful automation capabilities to enhance efficiency. With a focus on privacy, Plunk ensures that all data is hosted and processed within the EU, giving users peace of mind regarding their information.

Plunk is best used for
  1. Email marketing campaigns: Execute targeted newsletters and promotional emails effectively.
  2. Transactional notifications: Ensure critical emails are delivered promptly to users.
  3. Broadcast communications: Engage audiences with timely updates and announcements.
Github stars 1.5k stars
Fully open-source

Effortlessly create, send, and analyze personalized email campaigns while ensuring full control over your data and respecting user privacy

Keila

Keila is an open-source newsletter platform that enables users to manage their email campaigns with ease, providing tools for designing responsive emails and managing contact lists. Built with a focus on user privacy, Keila allows users to create and send personalized newsletters while ensuring that tracking can be disabled if desired. Its intuitive interface supports the creation of sign-up forms with customizable fields and verification processes, such as double opt-in, to maintain a high-quality contact list.

Keila is best used for
  1. Newsletter campaigns: Efficiently create and send engaging newsletters.
  2. Subscriber management: Maintain a clean and verified contact list.
  3. Targeted marketing: Send personalized content based on subscriber preferences.
Github stars 1.8k stars
Fully open-source

Effortlessly create, send, and analyze email campaigns while enjoying a user-friendly interface and powerful segmentation features

Sendportal

Sendportal is an intuitive email marketing tool that simplifies the process of managing email campaigns for businesses and organizations. It allows users to import and update subscriber lists via API or CSV uploads, making it easy to maintain an up-to-date contact database. With its powerful segmentation capabilities, users can target specific groups of subscribers with tailored messages, ensuring higher engagement rates.

Sendportal is best used for
  1. Email marketing campaigns: Create and send targeted newsletters and promotions.
  2. Subscriber engagement: Maintain active communication with segmented audiences.
  3. Agency management: Handle multiple client accounts and campaigns seamlessly.
Github stars 5.5k stars
Fully open-source

Easily create, send, and analyze newsletters while enjoying complete control over your data and a rich set of features tailored for effective communication

Mailtrain

Mailtrain is a self-hosted newsletter application built on Node.js and MySQL or MariaDB, designed to help users manage their email marketing campaigns efficiently. With features like subscriber list management, list segmentation, and customizable email templates, Mailtrain allows users to craft targeted campaigns that resonate with their audience. The platform supports automation for triggered and RSS campaigns, ensuring timely communication without manual intervention.

Mailtrain is best used for
  1. Email marketing: Execute targeted campaigns to engage subscribers effectively.
  2. Newsletter distribution: Send regular updates and content to your audience.
  3. Team collaboration: Manage email marketing efforts across multiple users in an organization.
Github stars 7.5k stars
Fully open-source

Transform your marketing strategies with powerful tools for managing campaigns, nurturing leads, and analyzing performance—all while maintaining control over your data

Mautic

Mautic is an open-source marketing automation solution that empowers organizations to create personalized customer experiences through targeted campaigns and detailed analytics. It provides a comprehensive suite of features including email marketing, social media management, landing page creation, and lead scoring, enabling users to engage effectively with their audience. Mautic’s intuitive interface allows marketers to design and automate workflows that nurture leads throughout the customer journey.

Mautic is best used for
  1. Lead nurturing: Automate communications to guide prospects through the sales funnel.
  2. Multi-channel marketing: Manage campaigns across email, social media, and web platforms.
  3. Performance tracking: Analyze campaign effectiveness to refine marketing strategies.

Streamline your email experience with powerful automation tools, bulk unsubscribing, and cold email blocking, all while prioritizing your privacy

Inbox Zero

Inbox Zero is an innovative email management tool designed to help users regain control over their inboxes through AI-driven automation and user-friendly features. It allows users to automate replies, forward messages, or archive emails based on personalized rules, significantly reducing the time spent managing email. Additionally, the platform offers a bulk unsubscribe feature that enables users to clean up their subscriptions with a single click, helping to maintain a clutter-free inbox.

Inbox Zero is best used for
  1. Email organization: Streamline inbox management by automating routine tasks.
  2. Subscription management: Easily clean up unwanted newsletters and marketing emails.
  3. Spam reduction: Block cold emails to maintain focus on essential communications.

# Closed-source Alternatives

If you are looking for more features or an enterprise solution, you might want to consider closed source alternatives. Some of them has decent free tier.

Freemium

Delivering emails effectively at scale, this platform ensures high deliverability rates and robust tools for businesses of all sizes

Sendgrid

SendGrid provides a comprehensive solution for sending transactional and marketing emails, boasting a 99% deliverability rate. With the capability to handle over 148 billion emails monthly, it serves brands ranging from startups to large enterprises. The platform offers user-friendly tools that streamline email campaigns and enhance engagement.

Sendgrid is best used for
  1. Transactional Emails: Ideal for sending order confirmations, password resets, and account notifications.
  2. Marketing Campaigns: Effective for executing promotional campaigns and newsletters.
  3. User Engagement: Helps in nurturing customer relationships through targeted communication.
Freemium

Elevate your marketing strategy with intuitive tools that simplify email campaigns and audience management

Mailerlite

MailerLite is an effective email marketing solution that focuses on delivering a seamless user experience while empowering businesses to grow their audience. With features like a drag-and-drop editor, automation capabilities, and customizable signup forms, it allows users to create engaging emails quickly and efficiently. The platform supports various digital products, enabling users to sell directly to their audience while monitoring performance metrics to optimize their campaigns.

Mailerlite is best used for
  1. Lead Generation: Utilize signup forms and landing pages to capture leads effectively.
  2. Product Promotion: Sell digital products through targeted email marketing campaigns.
  3. Audience Engagement: Nurture relationships with personalized content and automated messaging.

Enhance your marketing strategy with integrated tools for email, SMS, and chat communications

Brevo (Sendinblue)

Brevo is an all-in-one marketing and customer relationship management (CRM) platform designed to streamline communication and boost conversions. With capabilities that include email marketing, SMS campaigns, and marketing automation, Brevo enables businesses to engage their audiences effectively. The platform supports over 500,000 customers worldwide, providing a comprehensive suite of tools to manage customer interactions and drive revenue growth.

Brevo (Sendinblue) is best used for
  1. Multi-channel Marketing: Execute campaigns across email, SMS, and chat for greater reach.
  2. Sales Management: Streamline the sales process with automated tracking and reporting.
  3. Customer Support: Provide exceptional service through integrated communication channels.

Empower your creative business with tools that seamlessly integrate audience growth and revenue generation

Kit (Convertkit)

Kit, formerly known as ConvertKit, serves as an email-first operating system tailored specifically for creators. With features that allow users to manage up to 10,000 subscribers for free, Kit offers a range of tools including customizable landing pages, automation workflows, and e-commerce integrations. This platform enables creators to effectively build their email lists and monetize their content while maintaining a user-friendly experience.

Kit (Convertkit) is best used for
  1. Audience Building: Capture leads through effective landing pages and forms.
  2. Product Launches: Automate email sequences for successful product launches.
  3. Membership Management: Integrate with membership platforms to manage subscriptions.

Unlock your potential with tools for email marketing, automation, and online course creation

GetResponse

GetResponse is an all-in-one marketing solution that empowers businesses to effectively engage their audiences and drive sales. With features such as AI-powered email marketing, landing page creation, and automation workflows, users can streamline their marketing efforts and maximize their reach. The platform supports various digital products, enabling users to create and sell online courses while nurturing their communities through effective communication.

GetResponse is best used for
  1. Content Monetization: Create and sell online courses or premium newsletters.
  2. Lead Generation: Capture leads through optimized landing pages and forms.
  3. Customer Engagement: Utilize webinars and automated emails to nurture relationships.
Freemium

Streamline your communication with a platform designed for product, marketing, and transactional emails

Loops

Loops is an innovative email platform specifically crafted for modern software companies, enabling them to send product updates, marketing communications, and transactional emails from a single interface. With a focus on simplicity and efficiency, Loops allows users to create dynamic audience segments and automate their email workflows effortlessly. The platform’s design prioritizes user experience, ensuring that both marketers and developers can easily navigate and utilize its features.

Loops is best used for
  1. Onboarding Emails: Automate welcome messages for new users to enhance their experience.
  2. User Engagement Campaigns: Send targeted emails to re-engage users who haven't interacted recently.
  3. Product Update Notifications: Keep customers informed about new features and updates effectively.

Leverage powerful automation and analytics tools to engage your audience effectively and drive business growth

Constant Contact

Constant Contact is an email marketing solution that simplifies the creation and management of professional email campaigns. Its intuitive drag-and-drop editor allows users to design eye-catching emails quickly, making it easy to showcase products or share updates. The platform also features automated campaigns, ensuring timely communication with subscribers through welcome messages and follow-ups based on customer actions.

Constant Contact is best used for
  1. Email Campaign Management: Streamline the process of creating and sending targeted email campaigns.
  2. Lead Generation: Utilize landing pages and sign-up forms to grow your contact list.
  3. Event Promotion: Manage event invitations and RSVPs efficiently through integrated tools.
Mailchimp

Mailchimp
Freemium

A leading platform for email marketing and automation that drives revenue

Muhammad Syakirurohman Made by
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