9 Hubspot Alternatives and Competitors

A curated list of the best free, open source alternatives and competitors to Hubspot, ranked based on category revelancy & feature completeness.

# Open-source Alternatives

Open-source alternatives offer extensive customization through public code access. Most of them provide free / paid cloud service. Some might require self-hosting to use.

Github stars 23.1k stars
Fully open-source

Unlock the full potential of your customer data with an adaptable CRM designed for the dynamic requirements of growing businesses

Twenty

Twenty is a modern customer relationship management (CRM) system that allows businesses to model their data using custom objects, providing flexibility in how information is organized and accessed. Its intuitive interface supports visual workflow management through kanban views, enabling teams to track deals and tasks efficiently. With powerful GraphQL and REST APIs, users can seamlessly integrate their existing tools and automate processes.

Twenty is best used for
  1. Sales Pipeline Management: Track and manage sales opportunities effectively.
  2. Customer Data Organization: Customize how customer information is stored and accessed.
  3. Integration with Existing Tools: Connect various applications to streamline workflows.
Github stars 11.3k stars
Fully open-source

Enhance your business operations with a flexible platform designed to adapt to your specific needs and industry requirements

Krayin

Krayin is an open-source customer relationship management (CRM) software that provides businesses with a comprehensive suite of tools for managing leads, opportunities, and customer interactions. Its user-friendly interface allows teams to track sales activities, manage contacts, and automate repetitive tasks efficiently. With features such as customizable fields and role-based access, Krayin can be tailored to fit various business models and workflows.

Krayin is best used for
  1. Streamlined Lead Tracking: Improve efficiency in capturing and managing leads.
  2. Enhanced Customer Engagement: Utilize multiple communication channels to foster better relationships.
  3. Data-Driven Decision Making: Leverage reporting tools to inform strategic initiatives.
Github stars 4.5k stars
Fully open-source

Harness the power of tailored customer data management to enhance relationships and drive sales growth effectively

SuiteCRM

SuiteCRM is an open-source customer relationship management platform designed to help businesses streamline their operations. Its flexible data model allows organizations to create a customized repository for all customer information, enabling better insights and improved efficiency. With powerful reporting tools and dashboards, users can quickly access key metrics that support informed decision-making.

SuiteCRM is best used for
  1. Lead Management: Effectively capture and convert leads into customers.
  2. Customer Engagement: Deliver personalized marketing messages based on segmentation.
  3. Data Centralization: Create a single source of truth for all customer interactions.

Gain unparalleled insights into your customer journey and optimize your sales processes with a flexible platform tailored for diverse business needs

OroCRM

OroCRM is an open-source customer relationship management system designed to provide a comprehensive view of customer interactions. It allows businesses to manage leads, opportunities, and customer data seamlessly, enhancing the ability to track conversions and improve overall sales performance. The platform’s flexibility caters to both B2B and B2C models, making it suitable for various business workflows.

OroCRM is best used for
  1. Sales Process Optimization: Enhance lead tracking and conversion rates effectively.
  2. Targeted Marketing Strategies: Implement data-driven campaigns tailored to specific audiences.
  3. Comprehensive Customer Support: Provide timely assistance by accessing all relevant customer information in one view.

# Closed-source Alternatives

If you are looking for more features or an enterprise solution, you might want to consider closed source alternatives. Some of them has decent free tier.

Experience seamless customer engagement and advanced analytics that drive business success through contextual AI and intuitive design

Zoho CRM

Zoho CRM offers robust tools that empower businesses to manage their sales processes effectively. With features like advanced workflows and automation, it allows teams to streamline their operations and enhance productivity. The platform's 360-degree customer view ensures that users can engage with clients in real-time across multiple channels.

Zoho CRM is best used for
  1. Sales Team Efficiency: Streamline sales processes to improve team productivity.
  2. Customer Support Optimization: Enhance service delivery through integrated support tools.
  3. Data-Driven Marketing: Utilize customer insights to create targeted marketing campaigns.

Unlock the potential of your business by harnessing AI-driven insights and streamlined processes for unparalleled customer engagement

Salesforce

Salesforce provides a comprehensive suite of tools designed to enhance customer relationship management (CRM). It enables businesses to streamline sales processes, improve customer service, and leverage data analytics for informed decision-making. With a focus on integration, Salesforce allows teams to collaborate effectively and respond swiftly to customer needs.

Salesforce is best used for
  1. Sales Optimization: Streamline sales processes to close deals faster and more efficiently.
  2. Customer Support Enhancement: Improve response times and service quality through integrated support tools.
  3. Marketing Personalization: Deliver targeted marketing campaigns based on customer data insights.

Empower your sales team with AI-driven insights and automation, ensuring every opportunity is maximized for growth and efficiency

Pipedrive

Pipedrive is a sales-focused CRM that helps businesses manage their sales pipelines effectively. With its intuitive kanban-style dashboard, users can visualize their sales processes and track deal progress effortlessly. The platform's AI capabilities provide personalized tips and automate routine tasks, allowing sales teams to concentrate on closing deals rather than administrative work.

Pipedrive is best used for
  1. Pipeline Management: Effectively track and manage sales opportunities through visual tools.
  2. Lead Engagement: Automate follow-ups to keep prospects engaged throughout the sales cycle.
  3. Performance Monitoring: Utilize analytics to refine strategies and improve overall sales effectiveness.
Paid

Deliver personalized experiences and streamline service operations, ensuring every customer feels valued and understood

Zendesk

Zendesk offers a powerful customer service platform that enhances support through automation and AI capabilities. With features like the agent copilot, businesses can boost productivity by providing agents with proactive assistance from day one. The platform's AI agents enable companies to automate responses, resulting in faster resolution times and improved customer satisfaction.

Zendesk is best used for
  1. Customer Support Optimization: Improve response times and service quality through automation.
  2. Data-Driven Decision Making: Utilize analytics to inform business strategies and enhance customer experiences.
  3. Scalable Service Solutions: Adapt support processes as business needs evolve.

Leverage powerful automation and analytics tools to engage your audience effectively and drive business growth

Constant Contact

Constant Contact is an email marketing solution that simplifies the creation and management of professional email campaigns. Its intuitive drag-and-drop editor allows users to design eye-catching emails quickly, making it easy to showcase products or share updates. The platform also features automated campaigns, ensuring timely communication with subscribers through welcome messages and follow-ups based on customer actions.

Constant Contact is best used for
  1. Email Campaign Management: Streamline the process of creating and sending targeted email campaigns.
  2. Lead Generation: Utilize landing pages and sign-up forms to grow your contact list.
  3. Event Promotion: Manage event invitations and RSVPs efficiently through integrated tools.
Hubspot

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